FOR IMMEDIATE RELEASE
Florida Blue Awards More than $300,000 to Support YMCA’s Safety Around Water Programs Across Florida
Statewide grant to offer drowning prevention education to more than 5,000 youth
JACKSONVILLE, Fla. – July 18, 2017 – To support the critical need of swim safety and drown prevention in Florida, four YMCA associations across the state announced today a donation of more than $300,000 from health care leader Florida Blue. The support will provide free swim lessons and mobile aquatics programs for more than 5,000 children and families through the Y’s Safety Around Water program. This donation benefits the YMCA of Florida’s First Coast, YMCA of South Palm Beach County and YMCA of South Florida each with a $100,000 grant. Additionally, Manatee YMCA will receive a $10,000 donation.
As a leader in water safety and swim instruction, the Y’s Safety Around Water program is designed to teach children how to reach the water’s surface if submerged, safely reach the edge of a pool, exit any body of water and respond to unexpected water situations. Research shows that participation in formal water safety and swim lessons can reduce the risk of drowning among children 1 to 4 years of age.
“Every child deserves access to water safety resources,” said YMCA of Florida’s First Coast President and CEO Eric Mann. “We thank Florida Blue for this incredibly generous support of the Safety Around Water initiative. This gift enables us to teach lifesaving water safety skills to more than 800 additional children in our North Florida community alone. Building a stronger, safer and healthier community is an ongoing effort that cannot be achieved without partnerships like this.”
In recent years, Florida Blue has contributed more than $700,000 to support various YMCA initiatives across the state of Florida, and has stayed actively involved in improving overall health and wellness for people of all ages and backgrounds. Here on the First Coast, the company also played a significant role in helping the Y open the Florida Blue Wellness Center at the Winston Family Y along with the Healthy Living Center, a comprehensive resource for all local residents to receive programs that address health concerns in surrounding neighborhoods.
“The quality of life in Jacksonville is personified by its natural resources,” said Florida Blue Market President Darnell Smith. “Every child should be able to explore and enjoy the full, life-enabling energy of water. Learning how to swim and be safe around water will enable parents and children to conquer fears and embrace life more abundantly.”
Susan Towler, Florida Blue executive director of corporate social responsibility, has long been passionate about bringing this life skill to children and their families. “Drowning is a preventable tragedy, and we have a responsibility to help parents understand the importance of teaching themselves and their children how to survive in water. Learning lifesaving water safety skills is a solution that helps ensure children can grow up strong and healthy.”
The YMCA of Florida’s First Coast has provided swim lessons to the Jacksonville community since the 1950s. For more information about the Safety Around Water program, visit FirstCoastYMCA.org.
JILL WU, Dalton Agency
P 904.398.5222 C 386.383.6061
About The First Coast Y
For more than 100 years, YMCA of Florida’s First Coast has been providing men, women and children of all ages, and from all walks of life, opportunities to build stronger bonds, live healthy and become more engaged with their communities. Learn more: www.FirstCoastYMCA.org.
About Florida Blue
Florida Blue, Florida’s Blue Cross and Blue Shield company, is a leader in Florida’s health care industry. Its mission is to help people and communities achieve better health. Florida Blue serves more than 5 million health care members, and nearly 18 million people in 12 states are served through its affiliated companies. Headquartered in Jacksonville, Fla., it is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. For more information, visit www.FloridaBlue.com.